Ice cream sales, as we all know, are quite seasonal; they only happen for a few months each year, and missing them is sure to result in heartbreak. As a result, many retailers use a discount sales approach to generate revenue and clear up inventory backlogs.
In fact, many dealers and terminal merchants understand that, according to the law of sales, properly presented items improve sales significantly. However, the shopping experience has altered. Consumers are increasingly focused on the purchasing experience. As a result, manufacturers are currently focusing on the retail environment. The refrigerated display light, as the central component of this environmental aspect, is critical to brand image and product display. To increase ice cream sales, we shall make the following ideas.
1. Arrange the show in an acceptable manner
The ice cream is wrapped in bright packaging that catches customers’ attention beneath the freezer lights. A reasonable layout can significantly enhance ice cream sales. However, many supermarkets in the ice cream industry are disorganized, making it difficult for customers to select items and providing a terrible consumer experience. Retailers can display popular items prominently in their freezers, making it easy for customers to choose from and saving them time shopping, resulting in more repeat customers.
2. Install the proper lighting on the ice cream display.
When it comes to achieving ice cream sales, the freezer is an essential resource. In general, the refrigerator investment is essentially cost-effective and efficient. Consumer psychology is significantly impacted by the shopping environment. DIM lighting will make consumers feel as though a product is outdated or not fresh, which will hinder sales for a long time, let alone encourage them to purchase it. Bright, consistent lighting can draw attention to the product, giving the package a lovely sheen in the light beneath the map. In order to encourage clients to stay and make their selections, it is also important to create a comfortable lighting environment.
3. Create a pleasant retail atmosphere and enhance the sensory experience.
18% of Chinese consumers, up 24% among the younger generation, believe that sensory stimulation other than taste will influence their desire for food and beverages, according to Innova Market Insight Research. Large manufacturers have worked hard on packaging. But I’m afraid no one will be interested in attractive packaging if there isn’t any light. In order to make the ice cream look very appealing, the freezer lights can be packaged in accordance with the product’s color and at the right temperature. This will encourage sellers to purchase the product.
4. Constantly foster positive relationships with customers.
Creating a welcoming environment for consumers to shop in is the key to building positive relationships with them. Every consumer, in my opinion, wants to be able to see exactly what they are purchasing when they go shopping. Bright lighting conditions, good visibility of the product surface, and increased consumer pleasure are all provided by the refrigerator lamp.
5. The terminal display does a thorough evaluation.
Only with a rigorous evaluation system will there be guidelines for the terminal display work, and the salesman will be under pressure and motivated to perform well so that the terminal display work can always be in the best possible condition.
In a “people-oriented” setting, the emphasis on sales fees has subtly shifted to a more comfortable environment for consumption. Retailers must provide a bright, tidy, and welcoming shopping space for sellers to perform well in order to draw in and keep consumers during the intense competition and take advantage of the golden era of ice cream sales.
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