Light is a multifaceted and extremely efficient display tool that can only work to its full potential when it also provides an extensive range of options. An attractive and modern lighting design effectively puts both food and non-food displays in the limelight and significantly boosts the impulse to buy. Optimising and emphasising all of a product’s natural and characteristic colours plays an important role in this, because it makes all product groups seem more realistic, better quality and, most importantly, more authentic, when a customer looks at them.
The energy-efficient operation of the lighting system is just as crucial as staging the perfect light show. After all, almost 25% of food retailers’ total energy costs are due to lighting. The fact that LED lights use significantly less energy in comparison with conventional lighting and also have a longer service life should be clear to almost everyone by now. Tuttavia, despite their economical nature, the lights should be used purposefully to avoid a so-called rebound effect.
