The supermarket’s refrigerated display case, which has a stunning assortment of goods, requires a significant upfront expenditure. In particular, the main selling feature of meat products is freshness; once the specified shelf life is exceeded, the cost of consumption will increase. After all, consumers’ decisions to buy are heavily influenced by visual appeal. Forty percent of customers make color-based meat judgments, according to the poll. Without a doubt, this research highlights how crucial appearance is for increasing sales. The significance of refrigerator display lighting in this context is obvious since it is an essential component in improving the display effect of items.
The impact of light on meat
When working in a closed freezer, the heat that lamps emit will cause radiation to influence the meat’s surface, raising its temperature. In addition to hastening the oxidation process and microbial multiplication, such a temperature increase may also cause meat to degrade or change color. Furthermore, there is a close relationship between the spectral features of lighting and meat color presentation. Meat may be made to look fresh and appealing by highlighting its color with the correct spectrum. For instance, most meat lighting fixtures trend toward the red spectrum because it makes the meat appear extremely fresh, which encourages consumers to purchase. However, too much red might make the flesh color look excessively brilliant and fake, giving customers the impression that the store is dishonest, which will hurt its reputation and the number of repeat customers. Conversely, red meat will appear pale if the light from lamps and lanterns is too white, excessively bright, or skewed to cool color; this is also not good for sales. Therefore, lamps with color temperatures between 2700 and 3700K should be used to effectively display the color of meat.
Key considerations for applying LED lighting solutions in fresh meat display cabinets.
Lighting effects and product display
high rendering of color. Customers can precisely assess the freshness of meat thanks to high color rendering (CRI) LED lighting, which can restore products’ true color to the fullest extent possible.
The illumination is uniform. Uniform lighting will guarantee that there is enough light in every area of a meat display case, preventing uneven lighting and improving the case’s overall appearance and appeal to boost sales.
Selection of color temperature. In actuality, color temperature is crucial to how a product is displayed; the right temperature can give the object more color. To select a red light, use the meat display light.
Stability of luminaires
Lamp stability is intimately tied to how well lamps and lanterns dissipate heat. In addition to increasing bulb stability, high heat dissipation lowers the possibility of fresh meat deteriorating too soon.
Low-voltage system, reduced energy consumption, high safety
The grocery employees typically work ten hours a day. Long-term use of lighting and lanterns will result in very high electricity bills. Therefore, the supermarket’s running strain will be lessened by the low-voltage system, and low-voltage bulbs will prevent electric shock and guarantee the safety of both consumers and employees.
Select the Laidishine lighting system
To satisfy a variety of client demands, Laidishine separately created a range of product lines, including high-end, superior, and affordable funds.
1. We use cutting-edge lens technology in our line of chilled lamps. Evenly light every space.
2. The body of our SPU series is tiny. Because of the built-in aluminum alloy material’s excellent heat dissipation and capacity to lessen light-induced heat, the freezer’s temperature remains stable. As a result, sheep farms can improve the freshness of perishable commodities like meat, lower wear and tear costs, and increase retail profit margins.
3. True to Life Rendering: Lifelike display effects can ensure that products appear vibrant, realistic, and captivating, thereby enhancing the visual appeal and market competitiveness of displayed merchandise.
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The implementation of LED lighting solutions in supermarket fresh meat display cabinets is a multifaceted and thorough process. It is possible to further improve the product display effect and optimize the customer experience while lowering operating costs and environmental impact by combining lighting effects, lamp stability, energy efficiency, intelligent management, health and safety, environmental protection and sustainability, ease of installation, and maintenance, brand and custom services, and smart shelves.
