When the birds sing, the land is enveloped in warmth, signaling the arrival of summer. It’s enough to make you feel nice when you sip a cool beverage. Cold drinks are one of the most popular choices in hot summer weather. They can alleviate the agony of hot temperatures and provide an immediate feeling of cooling.
However, summer is a peak season for cold drink sales. When it comes to cold drink sales, retailers typically utilize various incentives to drive sales, forgetting the critical role that lighting plays in cold drink sales because it may greatly influence consumer behavior, which in turn influences sales. Let’s check how refrigeration display light influences cold drink sales and why it’s an important factor in the cold beverage market.
1. Provide appropriate illumination.
The first distinguishing feature of refrigeration display light is adequate lighting. Bright lights may highlight the appearance and qualities of things, attracting customers’ attention and making them more visually appealing. This visual effect increases customer interest in the product and encourages them to make a purchase choice. If the lighting conditions are dull or no lighting, the product will lose recognition, customers on the freshness and quality of the product will be considerably diminished, and even with promotion efforts, it is difficult to have a strong turnover.
2. Increase the product’s attractiveness.
It is in everyone’s nature to enjoy pleasant things. In addition to lighting features, the optimum color temperature can make things more bright and appealing in color. Supermarket and convenience store refrigerators contain more than 10 different kinds of cold drinks. The package is also colorful. The ideal refrigerator lamp illuminates the surface of the products, making them more appealing and attracting customers’ attention. Cool white or blue-toned lighting may convey a sense of freshness and cleanliness, which aligns with consumer expectations for refrigerated products.
3. Brand engagement
Refrigerator display light can impact consumer brand perception and engagement. Products displayed under ideal lighting conditions are more likely to make a pleasant impact on customers, boosting brand image and loyalty. Bright displays can instill trust and trustworthiness in customers, encouraging them to stick with known brands or try new products from reputable manufacturers.
4. Try new brands to boost sales.
They can also inspire people to explore different brands or flavors. When customers see a selection of cold drinks in the freezer, they may be more likely to browse and try new ones. Plenty of light will pique clients’ interest and inspire them to try new brands or flavors, resulting in increased sales.
5. Add to the shopping experience
In a competitive retail industry, providing an unforgettable shopping experience is critical for building consumer loyalty. The store’s ambiance, notably the lighting, influences these encounters. A bright refrigerator not only enhances the shopping experience but also contributes to a pleasant overall image. A great shopping experience enhances the likelihood of repeat purchases while also encouraging customer satisfaction and loyalty.
For retailers, enhancing refrigerated lighting is a strategic issue that must be carefully studied. Here are some useful pointers to help you select the best refrigerator display light.
1. High waterproofing rating.
Because the humidity in the refrigerator is higher, the lamp must have specific waterproofing; otherwise, water vapor will enter, affecting the lamp’s performance and lifespan.
2. CRI means well.
The higher the CRI, the more closely the product matches its real color.
3. Strategic Placement
The proper installation position will allow illumination to highlight all products while minimizing shadows in the freezer.
In short, refrigerated display light have a significant impact on cold drink sales. In today’s competitive retail climate, retailers can use lighting to optimize product presentation, improve brand image, and increase sales.
If you’re not sure how to choose the proper light for your freezer, I believe you can call Laidishine. It specializes in R&D, manufacture, and sales of all types of commercial refrigerated lighting and can supply you with a full range of refrigerated lighting options.
If you have any questions, please contact us:
TEL: +86 57488037653 EMAIL: sales4@laidishine.com
